Privacy Policy
Effective Date: November 7, 2025
Last Updated: November 7, 2025
Introduction
Closets.Love (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.closets.love] or use our services.
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
1. Information We Collect
Personal Information You Provide
We may collect personal information that you voluntarily provide to us when you:
- Request a consultation or quote
- Schedule an appointment
- Contact us via email or contact forms
- Sign up for our newsletter or marketing communications
- Create an account on our website
- Make a purchase or payment
- Interact with our chatbot or live chat
This information may include:
- Name
- Email address
- Phone number
- Mailing address
- Home details (dimensions, photos of spaces)
- Payment information
- Project preferences and requirements
- Communication preferences
Information Automatically Collected
When you visit our website, we automatically collect certain information about your device, including:
- IP address
- Browser type and version
- Operating system
- Pages viewed and time spent on pages
- Referring website addresses
- Click patterns and navigation paths
- Device identifiers
- Geographic location (general)
- Mouse movements, clicks, and scrolling behavior
- Form interactions and session recordings
Cookies and Tracking Technologies
We use cookies, web beacons, pixels, and similar tracking technologies to enhance your experience. See our detailed Cookie Policy below for more information.
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain our services
- Process your consultation requests and project inquiries
- Communicate with you about your projects, appointments, and services
- Send you quotes, estimates, and project updates
- Process payments and complete transactions
- Improve our website and customer experience
- Send marketing communications (with your consent)
- Respond to customer service requests
- Analyze website usage and trends
- Personalize your experience and content
- Track marketing campaign effectiveness
- Conduct A/B testing and optimize user experience
- Detect and prevent fraud or security issues
- Comply with legal obligations
3. How We Share Your Information
We do not sell your personal information. We may share your information with:
Service Providers
Third-party vendors who perform services on our behalf:
Customer Relationship Management (CRM):
- HubSpot: Manages customer interactions, tracks leads, stores contact information, and automates marketing workflows
Email Marketing:
- Mailchimp: Sends newsletters, promotional emails, and automated email campaigns
Analytics and User Behavior:
- Google Analytics: Tracks website traffic, user behavior, and conversion metrics
- Microsoft Clarity: Records session replays, heatmaps, and user interaction patterns
Payment Processing:
- Payment processors (Stripe, PayPal, etc.)
Website Infrastructure:
- Website hosting providers
- Content delivery networks (CDNs)
Other Service Providers:
- Delivery and installation contractors (as needed for your project)
- Customer support tools
Business Transfers
If Closets.Love is involved in a merger, acquisition, or sale of assets, your information may be transferred.
Legal Requirements
We may disclose your information when required to:
- Comply with legal obligations
- Respond to lawful requests from authorities
- Protect our rights, property, or safety
- Enforce our terms and conditions
- Prevent fraud or illegal activity
With Your Consent
We may share your information for other purposes with your explicit consent.
4. Data Retention
We retain your personal information only as long as necessary to:
- Fulfill the purposes outlined in this policy
- Comply with legal, accounting, or reporting requirements
- Resolve disputes and enforce our agreements
Specific Retention Periods:
- HubSpot CRM data: Retained for the duration of the customer relationship plus 7 years for business records
- Mailchimp email lists: Retained until you unsubscribe or request deletion
- Google Analytics: Data retained for 26 months (default setting)
- Microsoft Clarity: Session recordings retained for 30 days
- Project information: Retained for warranty and legal purposes (typically 10 years)
- Marketing data: Retained until you unsubscribe or request deletion
5. Your Privacy Rights
Depending on your location, you may have the following rights:
Access and Portability
- Request access to the personal information we hold about you
- Receive a copy of your data in a portable format
Correction
- Request correction of inaccurate or incomplete information
Deletion
- Request deletion of your personal information (subject to legal obligations)
Opt-Out
- Unsubscribe from marketing communications at any time (via Mailchimp unsubscribe links)
- Opt out of certain data collection practices
- Manage cookie preferences
- Request to stop session recordings (Microsoft Clarity)
California Residents (CCPA/CPRA)
California residents have additional rights under the California Consumer Privacy Act, including:
- Right to know what personal information is collected
- Right to know if personal information is sold or shared
- Right to delete personal information
- Right to opt-out of the sale or sharing of personal information (we do not sell your data)
- Right to correct inaccurate information
- Right to limit use of sensitive personal information
- Right to non-discrimination for exercising privacy rights
Other State Privacy Rights
Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) may have similar rights under their respective state privacy laws.
To exercise any of these rights, please contact us at privacy@closets.love.
6. Data Security
We implement appropriate technical and organizational security measures to protect your personal information, including:
- Encryption of sensitive data (SSL/TLS)
- Secure payment processing (PCI-DSS compliance)
- Access controls and authentication
- Regular security assessments
- Employee training on data protection
- Secure backup systems
- Industry-standard security practices by our service providers (HubSpot, Google, Microsoft, Mailchimp)
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Cookie Policy
What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.
Types of Cookies We Use
Essential Cookies (Strictly Necessary)
These cookies are necessary for the website to function properly. They enable core functionality such as:
- Security and authentication
- Shopping cart functionality
- Form submission
- Session management
- HubSpot chatbot functionality
You cannot opt out of these cookies as they are required for the site to work.
Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous information:
Google Analytics
- Purpose: Tracks page views, traffic sources, user behavior, and conversion metrics
- Data Collected: Pages visited, time on site, bounce rate, device type, geographic location, referral sources
- Duration: Up to 26 months
- Privacy: Data is anonymized and aggregated
- Opt-out: https://tools.google.com/dlpage/gaoptout
Microsoft Clarity
- Purpose: Records user sessions, heatmaps, and interaction patterns to improve user experience
- Data Collected: Mouse movements, clicks, scrolling behavior, session recordings, form interactions
- Duration: Session recordings retained for 30 days
- Privacy: Personal information is masked in recordings
- Opt-out: Disable through cookie preferences
Functionality Cookies
These cookies remember your preferences and choices:
HubSpot
- Purpose: Remembers your preferences, tracks form submissions, manages chat interactions
- Data Collected: Contact form data, chat conversations, pages visited, CRM tracking
- Duration: Up to 13 months
- Used for: Lead tracking, personalized content, customer support
Other functionality cookies:
- Language preferences
- Design tool settings
- Login information (if you create an account)
- Duration: Up to 1 year
Marketing and Advertising Cookies
These cookies track your browsing activity to deliver relevant advertisements:
HubSpot Marketing Cookies
- Purpose: Tracks marketing campaign performance, lead attribution, and customer journey
- Data Collected: Email opens, click-throughs, campaign engagement, lead source
- Duration: Up to 13 months
Mailchimp
- Purpose: Tracks email campaign performance and subscriber engagement
- Data Collected: Email opens, link clicks, campaign metrics
- Duration: Varies by campaign
Google Ads (if applicable)
- Purpose: Remarketing and conversion tracking
- Duration: Up to 90 days
- Opt-out: https://adssettings.google.com
Facebook Pixel (if applicable)
- Purpose: Tracks conversions and delivers targeted ads
- Duration: Up to 180 days
- Opt-out: https://www.facebook.com/settings?tab=ads
These cookies may track you across different websites.
Third-Party Cookies
Our website may include content from third-party services that set their own cookies:
- YouTube (embedded videos)
- Google Maps (location maps)
- Social media sharing buttons
- HubSpot forms and chatbot
- Embedded content from partners
We do not control these third-party cookies. Please review their privacy policies for more information:
- HubSpot Privacy Policy: https://legal.hubspot.com/privacy-policy
- Google Privacy Policy: https://policies.google.com/privacy
- Microsoft Privacy Policy: https://privacy.microsoft.com/
- Mailchimp Privacy Policy: https://www.intuit.com/privacy/statement/
Managing Your Cookie Preferences
Browser Settings
You can control and manage cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Options > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Cookies
- Edge: Settings > Privacy > Cookies
Opt-Out Tools
You can opt out of specific tracking and analytics:
- Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
- Microsoft Clarity: Disable through cookie preferences
- HubSpot tracking: Disable through cookie preferences or contact privacy@closets.love
- Mailchimp tracking: Unsubscribe links in emails
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Our Cookie Consent Tool
When you first visit our website, you’ll see a cookie banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences by category
You can update your preferences at any time by clicking the “Cookie Settings” link in our website footer.
Impact of Disabling Cookies
If you disable cookies:
- Some website features may not function properly
- Chat and contact forms may not work correctly
- You may need to re-enter information
- We won’t be able to remember your preferences
- Your user experience may be diminished
- We cannot track marketing campaign effectiveness
- Personalized content will not be available
Essential cookies cannot be disabled as they are necessary for the website to function.
Cookie Duration
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain on your device for a set period:
- Google Analytics: 26 months
- HubSpot: 13 months
- Microsoft Clarity: 30 days
- Mailchimp: Varies by campaign
Updates to Cookie Policy
We may update our cookie practices. Check this policy regularly for changes. The “Last Updated” date at the top indicates when changes were made.
8. Email Marketing and Communications
Mailchimp Email Marketing
We use Mailchimp to send marketing emails, newsletters, and promotional content. When you subscribe:
- Your email address and name are stored in Mailchimp
- We track email opens, clicks, and engagement
- You can unsubscribe at any time using the link in every email
- Your data is processed in accordance with Mailchimp’s privacy policy
HubSpot Marketing Automation
We use HubSpot to manage customer communications and marketing automation:
- Automated email sequences based on your interactions
- Personalized content based on your interests
- Lead scoring and nurturing campaigns
- Contact management and CRM tracking
Your Communication Preferences
You can manage your communication preferences by:
- Clicking “unsubscribe” in any marketing email
- Contacting us at privacy@closets.love
- Updating preferences in your account (if applicable)
- Using the preference center link in HubSpot emails
9. Session Recording and Heatmaps
Microsoft Clarity
We use Microsoft Clarity to understand how users interact with our website through:
- Session Recordings: Visual playback of user sessions (personally identifiable information is masked)
- Heatmaps: Aggregate data showing where users click, scroll, and interact
- User Insights: Behavior patterns and usability issues
Privacy Protections:
- Personal information in forms is automatically masked
- Payment information is never recorded
- Recordings are stored for 30 days maximum
- You can opt out through cookie preferences
This data helps us:
- Improve website design and usability
- Identify and fix technical issues
- Enhance user experience
- Optimize conversion paths
10. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
Third-Party Service Privacy Policies:
- HubSpot: https://legal.hubspot.com/privacy-policy
- Google: https://policies.google.com/privacy
- Microsoft: https://privacy.microsoft.com/
- Mailchimp: https://www.intuit.com/privacy/statement/
11. Children’s Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 18, we will delete it promptly. If you believe we have collected information from a child, please contact us immediately at privacy@closets.love.
12. Do Not Track Signals
Some browsers include a “Do Not Track” (DNT) feature. Our website does not currently respond to DNT signals. However, you can manage your cookie preferences through our cookie consent tool and browser settings, which provides similar functionality.
13. International Data Transfers
Your information may be transferred to and processed in the United States or other countries where our service providers operate, including:
- HubSpot (United States)
- Google Analytics (United States)
- Microsoft Clarity (United States)
- Mailchimp/Intuit (United States)
By using our services, you consent to such transfers. We ensure appropriate safeguards are in place for international transfers, including:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions
- Other legally approved transfer mechanisms
- Service provider security certifications
14. Data Processing Locations
Your data may be processed and stored in the following locations:
- HubSpot: United States (primary data center)
- Google Analytics: United States
- Microsoft Clarity: United States
- Mailchimp: United States (Intuit data centers)
- Our Servers: United States
All service providers comply with applicable data protection regulations.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by:
- Posting the new policy on this page
- Updating the “Last Updated” date
- Sending email notification via Mailchimp for significant changes (if you’ve subscribed to communications)
- In-app notifications through HubSpot (if applicable)
Your continued use of our services after changes constitutes acceptance of the updated policy. We encourage you to review this policy periodically.
16. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, Cookie Policy, or our data practices, please contact us:
Closets.Love
4365 South Lee Street, Unit E04
Buford, Georgia 30518
Email: privacy@closets.love
Website: www.closets.love
Response Time: We will respond to privacy requests within 30 days.
To Exercise Your Rights:
- Request data access, correction, or deletion: privacy@closets.love
- Unsubscribe from marketing: Use links in emails or contact privacy@closets.love
- Manage cookie preferences: Use our cookie consent tool or browser settings
- Opt out of session recordings: Contact privacy@closets.love
17. Georgia-Specific Provisions
As a Georgia-based business, we comply with all applicable state privacy laws and regulations. Georgia residents have the right to request information about data collection practices and may exercise all rights outlined in this policy.
18. Dispute Resolution
Any disputes arising from this Privacy Policy will be resolved in accordance with Georgia law. You agree that any legal action related to this policy shall be filed in the appropriate court in Gwinnett County, Georgia.
19. Data Subject Access Request Process
To submit a data subject access request (DSAR):
- Email privacy@closets.love with your request
- Include your name, email address, and specific request type
- Provide verification of your identity
- We will respond within 30 days with the requested information or action taken
Available Requests:
- Access your personal data
- Correct inaccurate information
- Delete your personal data
- Export your data (data portability)
- Opt out of marketing communications
- Restrict processing of your data
Your Privacy Matters
At Closets.Love, we are committed to transparency and protecting your personal information. This policy reflects our dedication to ethical data practices and your right to privacy.
We use industry-leading tools (HubSpot, Google Analytics, Microsoft Clarity, and Mailchimp) to provide you with exceptional service while maintaining the highest standards of data protection.